7 Kolkata-based businesses top respective categories in Brand Trust Report
Seven Kolkata-based companies have emerged as category leaders in the 2024 Brand Trust Report (BTR), conducted by Trust Research Advisory (TRA).
TRA, a prominent firm specialising in consumer insight and brand analytics, gauges consumer purchasing intent using its proprietary Brand Trust and Brand Desire matrices.
Among the recognised companies are ITC, Exide, Emami, Kutchina, Boroline, Mio Amore and Bapuji.
ITC secured the top position in the diversified category as the most trusted brand, while Kutchina led the kitchen appliances segment. Boroline excelled in antiseptic creams, Emami’s ‘7 oils in one’ dominates the hair oils category and Exide topped the automobile batteries segment. Moreover, Mio Amore and Bapuji claimed top positions in the cake shop and bakery products segments, respectively.
Senco Gold secured the second position in the jewellery category. Alongside these brands, Wow! Momo, Minu Sarees and Loknath Khata Mat were also among the Kolkata-based brands featured in the top-1,000 list.
